Online fitness for retirement villages and later living
Live classes on Zoom, an on-demand library and a community your residents will look forward to. Stream it into your lounge, let residents join from their own homes, or both. No extra staff, no equipment to buy.
As featured in
Good for residents, your team and your budget
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Entertainment on tap
Rainy day? Quiet Tuesday afternoon? There’s a live class most mornings, 1000+ sessions on demand and something social every week. Your activities calendar never has a gap.
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Cover when instructors can't make it
In-person instructors get ill, go on holiday and move on. Jim’s Gym turns up every week whatever happens, with no rebooking and no awkward cancellations for your team.
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A fraction of the cost
Around 60 live sessions a month for roughly what three in-person sessions would cost you. It’s almost too good to be true.
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For the residents who never come to the lounge
Most residents don’t make it to the weekly class. With their own login they join from their armchair, in their own time, and nobody is left out.
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Fewer falls and injuries
Strength, balance and mobility work cuts accidents. Fewer accidents means lower care costs, less strain on your team and residents who stay independent for longer.
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No extra staff
Simple to set up and run. No sourcing instructors, no coordinating in-person sessions, no extra rota. Press play and you’re done.
Two ways to bring Jim’s Gym to your residents
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Communal licence
Best for villages and schemes with a lounge, activity room or clubhouse.
Every live class streamed into your communal space on Zoom, the full on-demand library, access to the Jim’s Gym community, onboarding and training for your team, a three-month review, and fast technical support.
Priced per site, with a one-off onboarding session. Contact for pricing. No contract.
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Resident memberships
Best for schemes without a communal space, or residents who’d rather join from their own home.
Everything a Jim’s Gym member gets: 15+ live classes a week, the on-demand library, the Healthy Habits Club and the WhatsApp community. Residents join from any phone, tablet, laptop or smart TV.
Priced per resident, with rates for larger groups. Contact for pricing. No contract.
How it works
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1. Book a call
Twenty minutes on Zoom or the phone. You tell us about your site and residents, we tell you which option fits and what it costs. No pitch deck.
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2. Onboarding
One session on Zoom with whoever will press play. We set up your access, run through the week’s timetable and show your team how to get residents started.
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3. Launch
Classes stream into your lounge, residents get their logins, or both. We help you spread the word so residents turn up to the first one.
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4. Three-month review
We look at who’s joining in and what they’re enjoying, then adjust the programme. After that, a quick check-in whenever you want one.
What your residents get
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15+ live classes every week
Strength, cardio, balance, Tai Chi with Andy, Yoga with Virginia, Pilates with Aimie, Zumba with Row and Dancercise with Anna. All on Zoom, all recorded.
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An on-demand library
1000+ workouts and recordings to watch any time, including themed progressive programmes residents can follow at their own pace. New sessions added every week.
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Clubs, talks and monthly extras
The Healthy Habits Club brings Book Club, Art Club with artist John Skelcher and Craft Club. Every month there’s a nutrition talk with NHS dietitian Ian Thomas, a physiotherapy talk with Ed Voss, a Brain Jim and journalling session, and Yoga Nidra and meditation with Virginia.
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A community, not just a class
Members chat in the WhatsApp community, cheer each other on and turn up for each other. More than half of our members have access needs; nobody is left out.
Movement that matters
Jim's Gym is closing the gap between motivation and movement for people traditional fitness leaves out. Here's what that looks like in numbers.
- 92%of members report a positive experience with Jim's Gym
- 82%report a positive impact on their wellbeing
- 4 daysa week active on average after joining
- 500+live sessions in the last 12 months
- £108.91of social value for every £1 invested
- £989,230estimated social value created
Figures from an independent social value evaluation supported by UnLtd. Over half of Jim's Gym members have access needs.
What members say
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Jim's Gym member
“Never in a million years did I imagine I would actually enjoy a fitness class but you’ve smashed it. Yesterday’s class was brilliant. Sincere thanks.”
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Jim's Gym member
“Since joining Jim’s Gym I have got stronger and fitter. James has a unique way of making exercise fun. I also love the Yoga sessions, the Book Club and the Healthy Habits Club.”
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Jim's Gym member
“Fabulous and fun way to exercise. Jim makes his cardio and strength workouts fun and easy to follow. Great that if you can’t do them live they are recorded. My fitness has improved so much since joining Jim’s Gym. Excellent value for money.”
Meet James
James Hilton is a personal trainer who specialises in fitness for the over 50s, biomechanics and injury recovery. He runs a private gym and film studio in Stroud, Gloucestershire, and spent years helping hundreds of older adults stay active, confident and independent, including regular sessions with local care home residents.
He created Jim’s Gym to reach far more people than one studio ever could, and to make staying fit easy, accessible and enjoyable for every ability. Today hundreds of people across the UK train with Jim’s Gym every week.
Questions operators ask us
Do residents need any equipment?
No. Every class can be done with a chair and a bit of floor space. Residents who have dumbbells or resistance bands can use them in the strength classes, and we'll tell your team which inexpensive kit is worth having in a communal room.
What does our site need to stream the classes?
A TV or screen, a laptop or tablet with Zoom, and ordinary broadband. If your lounge has a smart TV you may not even need the laptop. We check all of this with you at onboarding and talk your team through it before the first class.
Is it suitable for residents with limited mobility?
Yes. Many classes have seated and standing options, and the instructors show both. Over half of Jim's Gym members have access needs. Residents choose the version that suits them on the day, and nobody is left watching from the side.
How much does Jim's Gym cost for a retirement village?
It depends on whether you want a communal licence, resident memberships or both, and on how many sites and residents are involved. As a guide, a site gets around 60 live sessions a month for roughly what three in-person instructor sessions would cost. Book a call for a straight price. There are no contracts and no joining fees, and both options include every live class and the on-demand library.
Can residents who don't come to the lounge still join in?
Yes. Any resident can have their own membership and join the same live classes from a phone, tablet, laptop or smart TV in their own home. Every class is also recorded, so they can catch up whenever suits them.
Let's talk about your residents
Twenty minutes is enough to work out whether Jim's Gym fits your site and what it would cost. Email or call and James will come back to you within two working days.